THE BRAND

“From childhood, Greece has been my enduring love affair—the culture, beauty, scents, and people are all intertwined within the essence of my existence. Seven years in London, pursuing pharmacy only deepened my appreciation for my homeland. Yet, with each return flight to London in late August, nostalgia gripped me fiercely. I yearned for the sun’s warmth, the familiar aromas of home, and the simple joy of being surrounded by Greek life. That longing birthed “IF Cosmetics.” As a pharmacist, I sought to bottle the essence of those moments— the first sip of coffee, the lingering scent of clementines, the aroma of flowers and mastiha liqueur on a summer breeze—so that anyone, anywhere, could carry a piece of Greece with them, a fragrant reminder of home”.

THE SYMBOLISM IF

Welcome to IF, a brand with layers of meaning and inspiration. The name itself, IF, carries a multitude of significance. Derived from “Ifigenia,” rooted in ancient Greek mythology, “Ιφ” signifies strength, while “γένος” denotes womanhood. It embodies empowerment, drawing from the essence of Greek mythology. Moreover, IF encapsulates the concept of “ifs” in life—a nod to the hypothetical, the risks we take, and the dreams we pursue. It represents courage, faith, and the transformative power of possibility. Beyond its linguistic roots, IF holds religious connotations reminiscent of the Christian cross, intertwining with Greek Orthodox symbolism. Embracing diversity, IF transcends gender boundaries, catering to both men and women. Furthermore, it echoes the Egyptian ankh, the key of life, symbolizing spiritual enlightenment and holistic well-being. IF products aim to nourish both body and soul, unlocking the potential within every individual. Welcome to IF, where every “if” is a gateway to endless possibilities.